by Adam Robinson
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Tafa Jefferson, Founder and CEO of Amada Senior Care

Tafa Jefferson started his first senior care company in 1998 after leaving the NFL’s Chicago Bears and later founded Amada Senior Care, formerly Amada Home Care, with Chad Fotheringham and Jeff Turner. Tafa is featured on this week’s episode of The Best Team Wins Podcast, learn more about Tafa and his company below!

  • What’s your name?
    • Tafa Jefferson
  • What’s your title?
    • Founder and CEO 
  • In 100 words or less, describe what your company does.
    • Amada Senior Care is a private pay non-medical provider of care for seniors.  We provide assistance and guidance for families who need to hire caregivers to care for parents whom may have had a temporary healthcare setback and need to recover at home, or seniors needing full time care in the privacy of home.  Our company provides families with resources to seek care in-home or in some cases out of the home.  Additionally, we provide guidance in locating assisted living communities and memory care communities if home is not the best solution for seniors to age in place.  Lastly, we consult with families on how to utilize reimbursement sources like Long Term Care insurance (LTCi) to pay for care on an ongoing basis. 
  • Where is the company based?
    • San Clemente, CA
  • When was the company founded?
    • Amada Senior Care, formerly Amada Home Care, was founded in 2007
  • How many employees do you have?
    • Several thousand employees across 90+ franchises
  • Is your company bootstrapped, or have you raised equity financing (VCs, angels, etc)?
    • As of today we have no outside equity financing or VC funding.  We have “Bootstrapped” the organization through what we believe to be the toughest part of our development.  Initiating, seeding and proofing the concept is a very difficult task to endure as a franchisor.  We were able to accomplish that with great validation from our franchisees.    
  • What company accomplishment or milestone in the past 12 months are you most proud of?
    • Entrepreneur Magazine ranked Amada Senior Care #5 new franchise concept in the United States. 
  • What’s the #1 company issue or area of focus for you right now?
    • Caregiver shortages and the challenges of serving a sector poised for unprecedented growth.