In today’s competitive hiring market, top job seekers don’t want to waste their time on job opportunities that aren’t a fit. Because of this, they demand significant information on companies and their open roles before they even consider applying.

Your careers page is the perfect channel to highlight all relevant information job seekers are looking for – including your company overview, culture details, benefits, open roles, career paths, employee testimonials, and more. Read my latest Inc. post to see how you can steal ideas from Apple and Netflix to create a compelling careers page.